4 Best Apps to Easily Run Mail Campaigns for Your Side Hustle

Running a side hustle or small business is exciting, until you realize how hard it is to manage email campaigns. Writing, sending, and tracking everything manually can drain your time and energy.

The good news? Modern email marketing tools make it simple to launch beautiful campaigns in minutes, even if you’re a complete beginner. In this post, I’ll share 4 powerful yet beginner-friendly email campaign apps I’ve personally tested, all designed to help side hustlers, bloggers, and small businesses grow faster without tech headaches.

Why You Need Email Campaign Tools

If you’re serious about growing your audience or sales, email campaigns are non‑negotiable. They help you:

• Build relationships directly (no algorithm barriers).

• Automate newsletters, promotions, and updates.

• Track results and improve every send.

And thanks to affordable (even free) tools, you no longer need enterprise budgets to get started. Let’s dive into my top picks.

1. SendPulse: Affordable All‑in‑One Campaigns

What it is:

SendPulse is an all-in-one marketing platform that combines email campaigns, SMS, and even chatbot automation. It’s perfect if you want one tool to handle multiple channels.

Why I recommend it:

I love SendPulse for its drag-and-drop editor and automation features. It’s ideal for side hustlers who want professional campaigns without hiring a designer.

Key features:

• Easy-to-use visual email builder

• Built-in subscriber segmentation

• Automation flows (welcome emails, abandoned carts)

• Multi-channel: email, SMS, push notifications

Pricing: Free plan available with generous limits. Paid plans are affordable for scaling.

👉 Claim Your Free $20 Coupon on SendPulse Here — start your first email campaign at no cost!

2. EmailOctopus: Budget-Friendly & Beginner-Focused

What it is:

EmailOctopus is a lightweight email marketing platform built for simplicity and affordability, great if you’re starting small.

Why I recommend it:

It’s one of the easiest tools I’ve used, super clean interface, no fluff. It integrates smoothly with third-party tools like Zapier, making automation easy for non-tech users.

Key features:

• Drag-and-drop campaign builder

• Integrations with popular apps (Zapier, Shopify)

• Detailed analytics for open and click rates

• Very low pricing, ideal for startups

Pricing: Free tier available for up to 2,500 subscribers.

👉 Start with EmailOctopus here

3. Benchmark Email: Powerful Automation Made Simple

What it is:

Benchmark Email focuses on automation and ease-of-use, helping you create professional campaigns fast.

Why I recommend it:

It’s great for people who want pre-built templates and marketing automation without coding knowledge.

Key features:

• Modern templates optimized for mobile

• Automated welcome series and drip campaigns

• Real-time reporting dashboard

• Drag-and-drop editor

Pricing: Free plan supports up to 500 contacts; scalable paid plans.

👉 Get Benchmark Email here

4. Moosend: Feature-Rich & Affordable

What it is:

Moosend is a full-featured email marketing tool that combines automation, personalization, and advanced segmentation.

Why I recommend it:

Moosend feels premium but stays budget-friendly. Their automation builder is visual and intuitive — perfect for planning complex campaigns without overwhelm.

Key features:

• Powerful segmentation and personalization

• Visual workflow automation

• Responsive email templates

• Real-time analytics

Pricing: 30-day free trial with all features. Paid plans start cheap.

👉 Sign up for Moosend here

Quick Comparison

Final Thoughts: Simplifying Email Campaigns for Fast Growth

If you’ve been delaying email campaigns because they seem “too technical,” these tools remove the guesswork. They’re affordable, beginner-friendly, and proven to work, perfect for side hustlers and small business owners ready to grow fast.

Pick one today and start building your email list; your future self will thank you.

Discover top tools for boosting your income, enhancing your marketing, and scaling your business. Check out our recommended apps and resources to help you succeed.

Affiliate Disclaimer: I use and recommend these platforms because I’ve tested them myself. If you sign up via my links, I may earn a small commission at no extra cost to you. Thanks for supporting the blog!